What is the purpose of this survey?

To investigate the impact of play in the metaverse on brand favorability and purchase intention among young people.

Who were the survey respondents?

1,003 males and females aged 15-25 who reported regularly playing games like Fortnite Creative and Roblox.

How did users react to in-game PR elements?

About 90% of users tolerated in-game advertising elements, suggesting that PR fitting the game's world view can lead to positive impressions.

AI News NQ Analysis

Video Ads vs. In-Game Experiences: Approximately 60% Say In-Game Experiences Create More Favorable Brand Impressions! Survey of 1,000 Young People Reveals the Effect of Metaverse Ads on Purchasing Behavior

NQ Score 0/100

N1 Content Completeness 8

AI Summary (NQ-processed)

Cre8tFun Inc. conducted a survey of 1,003 gamers aged 15-25. Approximately 60% responded that in-game experiences create higher brand favorability than video ads. About 90% of users tolerate in-game PR elements, and approximately 80% reported an improved corporate image after experiencing a collaboration. The survey analyzes the effect of play in the metaverse on the purchasing intentions of young people.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To investigate the impact of play in the metaverse on brand favorability and purchase intention among young people.
Q: Who were the survey respondents?: A: 1,003 males and females aged 15-25 who reported regularly playing games like Fortnite Creative and Roblox.
Q: How did users react to in-game PR elements?: A: About 90% of users tolerated in-game advertising elements, suggesting that PR fitting the game's world view can lead to positive impressions.