*This release is distributed by the organization responsible for Centric Software's PXM (formerly Contentserv) business.* Centric Software® announced that French men's fashion brand Newman has adopted the product feed management solution Centric Shoppingfeed® to strengthen its European marketplace expansion. Centric Software provides an integrated, AI-powered enterprise solution that supports the process from product ideation to market launch. It supports a wide range of industries, including fashion, luxury, footwear, outdoor, home, appliances, food and beverage, cosmetics and personal care, and multi-category retail, from planning, design, development, sourcing, compliance, manufacturing, pricing, sales, and replenishment, enabling companies' digital transformation. Founded in 1967 and headquartered in Saint-Denis, France, Newman has grown as a men's fashion brand for over 55 years. As symbolized by the brand's founding slogan, "Life is too short to dress sad!", it proposes a free and positive lifestyle. In 2022, it launched the premium line "Reborn" collection, offering hybrid wear that combines high-performance materials with comfort and versatility, targeting modern men who transition between urban life and the outdoors. Strengthening Product Feed Management for Full-Scale European Market Expansion In the apparel industry, competition is intensifying, and consumer purchasing behavior is also changing significantly. Products are now commonly purchased not only in stores but also through e-commerce sites, marketplaces, and social media, making it difficult to secure sufficient sales opportunities through in-house e-commerce alone. Calvin Goulia, E-commerce Manager at Newman, commented: "Expanding to various online marketplaces while maintaining brand image is a crucial strategy. On the other hand, product feeds are becoming increasingly complex, and the quality required for online shopping is rising. We were looking for a solution that was easy to implement and o