Who is designing the new BUZZ character?

Students from the Visual Design Department at Tokyo Design Academy through an industry-academia competition.

What design style is required for the character?

A 'cute' design emphasizing roundness and friendliness, appealing to the main demographic of teen to 20-something females.

What are the prizes for the competition?

The Grand Prize winner receives a 20,000 yen gift certificate, and two Excellence Award winners receive 10,000 yen gift certificates.

AI News NQ Analysis

BUZZ x Tokyo Design Academy: Official Character Renewal via Academic Design Competition to Create a New Brand Icon

NQ Score 80/100

N1 Content Completeness 9

AI Summary (NQ-processed)

BUZZ GROUP Co., Ltd. is partnering with Tokyo Design Academy to launch an industry-academia design competition to renew the official character for its rental studio, 'BUZZ'. Starting May 13, 2026, the project calls for 'cute' designs targeted at Gen Z from visual design students.

AI Analysis

Frequently Asked Questions

Q: Who is designing the new BUZZ character?: A: Students from the Visual Design Department at Tokyo Design Academy through an industry-academia competition.
Q: What design style is required for the character?: A: A 'cute' design emphasizing roundness and friendliness, appealing to the main demographic of teen to 20-something females.
Q: What are the prizes for the competition?: A: The Grand Prize winner receives a 20,000 yen gift certificate, and two Excellence Award winners receive 10,000 yen gift certificates.