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[Case Study Report] Cram School Inquiries Expanded from 5 to 25 per Month Through SNS & Blog Operational Support

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AI Summary (NQ-processed)

BOTANICO achieved a 5x increase in monthly inquiries (from 5 to 25) for a cram school by updating their digital marketing strategy. The success was driven by integrating SNS operations with SEO-focused blog content to build trust and optimize user funnels.

AI Analysis

Frequently Asked Questions

Q: What was the specific increase in the number of inquiries achieved through the support?
A: The number of inquiries increased from 5 to 25 per month, which is approximately a 5-fold increase.
Q: What were the challenges faced by the cram school before implementing the new measures?
A: The challenges included stalled inquiries, SNS growth not leading to applications, and weak traffic from search engines.
Q: Which company implemented the measures to evolve the strategy into an integrated SNS and blog design?
A: BOTANICO implemented these measures based on their past support experiences in the educational sector.
Q: What new blog measures were strengthened to improve customer attraction for the cram school?
A: They produced articles based on search needs, shared specific know-how on exams, and enhanced content for parents.
Q: How did the session numbers change after implementing the integrated operational support measures?
A: The number of sessions increased to 180% year-on-year after the implementation of the measures.