[Case Study Report] Our First Press Release Agency Support Leads to 140% Sales Growth and 50% Reduction in Monthly Advertising Costs
NQ Score
73/100
AI Summary (NQ-processed)
BOTANICO successfully implemented its first press release agency support service for a startup web consulting firm. By shifting from an ad-dependent strategy to a PR-focused approach, the client achieved a 140% increase in sales and a 7-fold increase in inquiries while cutting monthly advertising costs by half.
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Frequently Asked Questions
- Q: What service did BOTANICO implement for the startup web consulting company?
- A: BOTANICO implemented its first-ever press release agency support service for the startup.
- Q: What were the specific changes in monthly advertising costs after the implementation?
- A: The monthly advertising costs were reduced by fifty percent, from 300,000 yen to 150,000 yen.
- Q: How much did the monthly sales grow as a result of the press release agency support?
- A: The company achieved a 140% increase in monthly sales as a result of the support.
- Q: What was the change in the number of monthly inquiries after implementing the service?
- A: The inquiries rose significantly from 3 to 23 per month after implementing the service.
- Q: What key challenges did the target company face before receiving support from BOTANICO?
- A: The company faced rising advertising costs of 300,000 yen, stagnant inquiries, and trust issues.