An Ancient Queen in Modern Tokyo: "Cleo's Beauté" Begins Airing Brand Film "Cleopatra in Tokyo" on Taxi Signage in the City
NQ Score
40/100
AI Summary (NQ-processed)
Boldies Co., Ltd.'s haircare brand "Cleo's Beauté" will begin airing its new brand film, "Cleopatra in Tokyo," on taxi digital signage in Tokyo starting May 18, 2026, following a recent rebranding. The initiative aims to deliver the new brand statement, "Beautiful hair makes you strong," to forward-thinking business professionals in the private space of their commute. The film, created by top creators, features cinematic visuals to express the brand's profound worldview.
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