Photo: Satoshi Hata BMSG Inc. (hereinafter referred to as BMSG) held its business conference 'Greeting & Gathering '26' (hereinafter referred to as G&G'26) on June 29, 2026, for affiliated companies and stakeholders. This year, the fourth since its inaugural event in 2023, BMSG declared its entry into its 'second founding period' after completing its first five years. With the goal of its 10th anniversary in 2030, the company unveiled a new slogan: 'BEYOND THE FIRST FIVE YEARS. BMSG Enters Its Second Founding Period.' Moving forward, BMSG will accelerate investment and innovation in three key areas: 'Music First,' 'Sustainable Entertainment Structure,' and 'Global Expansion.' 1. Realizing 'Music First': Nurturing All Talent – Artists, Producers, and Staff BMSG has consistently discovered and nurtured diverse talents that defy conventional boundaries through audition programs such as 'THE FIRST' and 'No No Girls.' The company has established a robust foundation by integrating management, label operations, and creative functions, exemplified by the launch of its own label, 'Bullmoose Records,' and the establishment of 'BMSG Creative Lab,' an organization dedicated to realizing the creative vision of artists and producers in a seamless process. Furthermore, BMSG has consistently shown respect for not only artists but also staff as collaborators in the creative process, ensuring thorough credit attribution for music, music videos, and other works. In the upcoming second founding period, BMSG aims to create an environment where artists can continue to express their talents authentically after their debut, supporting them with diverse experiences tailored to their individual interests. To foster the growth of even more talent, BMSG will strengthen its efforts to discover and cultivate the next generation of music producers over the next five years. 2. Towards the Future of Fans and Artists: Challenging a 'Sustainable Entertainment Structure' Through Continuous Exploration