Zenkyu Matcha (BLUEGON Inc., Minato-ku, Tokyo, CEO Kensuke Suji), a matcha brand from Tokyo, held collaboration events and workshops with various partners, including the representative sustainable apparel brand "Story mfg." in London, UK. In addition, by exhibiting at "London Coffee Festival 2026" and starting product handling at the lifestyle shop "tokyobike London," we have further expanded our proposal for a lifestyle incorporating matcha in the UK market. Currently, the demand for matcha is rapidly expanding in European markets, including the UK, due to growing interest in health consciousness and well-being. Matcha is being accepted not just as a cafe trend, but as a lifestyle that cares for physical and mental health. Local partners deeply resonated with Zenkyu Matcha's "Matcha Ritual (ceremony/habit)" of "dialoguing with oneself and caring for mind and body," leading to the realization of this series of collaborations in London. Collaboration Workshop with UK Apparel Brand "Story mfg." A special collaboration workshop with "Story mfg.," a world-renowned sustainable apparel brand from the UK, was held at the brand's newly completed London flagship store. "Story mfg.'s" commitment to "environmentally conscious manufacturing" and its stance of "emphasizing the manufacturing process and focusing on meticulous craftsmanship" rather than solely pursuing results deeply resonated with Zenkyu Matcha's brand philosophy, which involves slowly grinding the finest first-flush tea leaves with a stone mill and valuing the process of whisking a cup of tea. This resonance led to the realization of this collaboration. Brand founders Saeed and Katy personally participated in the workshop. Within the space of the flagship store, imbued with their unique aesthetic, a mindful matcha experience was offered, allowing participants to step away from the busy modern daily life and focus on the present moment. The event received a great response from local creatives and participants wit