Global fandom business company bemyfriends (CEO Seo Woo-seok) announced that it has planned and will be in charge of the overall operation of the T1 'Amhaeng Eomhaeng: Counting Stars' pop-up event, which will be held from tomorrow (2nd) at T Factory in Seongdong-gu, Seoul. Through its in-house creative brand BBD, bemyfriends will develop official pop-up merchandise and realize online and offline fan experiences in conjunction with its fandom platform b.stage. This pop-up is a large-scale experiential event jointly hosted by T1 and SK Telecom (SKT), and will run for approximately two and a half months until September 13th. Visitors will be appointed as rookie astronomers of the "Amhaeng Eomhaeng," a secret organization directly under the royal court, and explore spaces engraved with T1's championship history. The venue will feature iconic collections that have accompanied T1's history, including uniforms worn by player "Faker" Lee Sang-hyeok in the League of Legends (LoL) World Championship, three championship trophies, and player Lim Yo-hwan's uniform. Completing stamp missions set up throughout the space will allow visitors to receive limited-edition pop-up rewards featuring players' autographs and portraits. Pre-reservations for the pop-up event are currently available on "t1.fan," T1's membership platform based on b.stage. Members who authenticate their membership will receive exclusive benefits such as unreleased group postcards and limited-edition digital rewards. Fans can pre-purchase new merchandise related to the pop-up theme and popular T1 products on t1.fan and pick them up on-site, connecting the online purchasing experience with an offline visit. A key feature of this pop-up is the consistent expression of the "Amhaeng Eomhaeng" worldview throughout the entire space, from entry to exit. A new lineup of official merchandise reflecting the pop-up theme will also be unveiled. The planning of these spaces and products was entirely handled by bemyfriends' in-