Global fandom platform b.stage has officially launched “Grounding,” a dedicated platform for golf, as it moves to target the golf market. Grounding provides an integrated fan experience tailored to the golf industry, covering fan communities, memberships, commerce, and real-time interaction. The project, promoted through a business partnership with professional golfer Kim Hyung-sung, is expected to become a central hub for expanding golf fandom going forward. Grounding is designed to help professional golfers move beyond the limits of social media, turn their personal influence into an asset, and build sustainable business models through direct engagement with fans. Its core value lies in offering dedicated infrastructure that enables players to operate sustainable fandom businesses, rather than relying on fragmented interactions centered on conventional social platforms. The platform’s main services include memberships and subscriptions to “POP.” Membership users can participate in various programs, including exclusive content and offline events. POP allows professional players and fans to move between chat and live streaming, continuing denser one-on-one interactions. All of these services are integrated into the main space, “Lounge.” In Lounge, content from both inside and outside competitions and fan communities can be managed in one place. Through tournament schedules, announcements, notifications, and insights based on fan activity data, the platform builds a player-centered fandom environment. Fans can enjoy all forms of interaction with players in one place, including behind-the-scenes match content, daily updates, real-time live streaming, and private one-on-one chats. To commemorate the launch, a showcase titled “THE FIRST GROUNDING: Beyond the Rope” will be held this afternoon, the 14th, in Gangnam-gu, Seoul, with an online event taking place at the same time. Members can apply for membership verification and POP subscription verification events, and expe