Asobica Inc. (Head Office: Shinagawa-ku, Tokyo; President & CEO: Takaya Imada, hereinafter "Asobica") provides "coorum", a "true voice" data platform based on zero-party data*1, and supports the operation of Calbee Inc.'s (Head Office: Chiyoda-ku, Tokyo; President & CEO: Makoto Ehara, hereinafter "Calbee") official fan community, "Jaga-Rella Potato Cheer Squad". We are pleased to announce that "Jaga-Rella Potato Negi-Shio Dare Flavor", a limited-time product, has been released based on fan ideas gathered within the community. *1 Zero-party data: Data that consumers intentionally share with companies of their own volition. Background of the Initiative In recent years, the food manufacturer industry has seen price revisions due to rising raw material costs and adjustments to product content. Amidst the ongoing inflation, consumers are increasingly practicing "belt-tightening consumption"*2 for necessities while actively spending on areas that bring personal fulfillment, such as hobbies and entertainment. In this environment, it is becoming increasingly important for brands and companies to foster affection and empathy and build trust to remain chosen by consumers. Under these circumstances, "co-creation", where companies create products and brands together with their fans, is becoming a source of competitiveness, rather than companies unilaterally delivering value. Calbee has traditionally aimed to develop products by directly connecting with customers and incorporating their feedback, strengthening touchpoints with customers through official social media accounts, the point app "Calbee Ruby Program"*3, and the fan site "Jaga-Rella Potato Cheer Squad". Furthermore, by transferring "Jaga-Rella Potato Cheer Squad" into the "Calbee Ruby Program" app, they have strengthened collaboration with actual purchasers and incorporated fan voices. Asobica provides the "true voice" data platform "coorum" to realize Calbee's goals of strengthening fan relationships and co-creation i