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Haircare brand 'Carena' launches general sales on June 4, featuring first-in-Japan formula

NQ Score 85/100
N1 Content Completeness 10

Key facts

  • Haircare brand 'Carena' launches general sales on June 4, featuring first-in-Japan formula
  • Arute Co., Ltd. launched general sales of its haircare brand 'Carena' on June 4, 2026, after achieving 295% of its crowdfunding goal. The shampoo and treatment feature a first-in-Japan formula with silk-derived surfactants to repair hair and provide a smooth finish.
  • Source: PR TIMES
  • Date: Fri Jun 05 2026 03:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Arute Co., Ltd. launched general sales of its haircare brand 'Carena' on June 4, 2026, after achieving 295% of its crowdfunding goal. The shampoo and treatment feature a first-in-Japan formula with silk-derived surfactants to repair hair and provide a smooth finish.

Citation
Haircare brand 'Carena' launches general sales on June 4, featuring first-in-Japan formula (Fri Jun 05 2026 03:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Fri Jun 05 2026 03:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Arute Co., Ltd. launched general sales of its haircare brand 'Carena' on June 4, 2026, after achieving 295% of its crowdfunding goal. The shampoo and treatment feature a first-in-Japan formula with silk-derived surfactants to repair hair and provide a smooth finish.

AI Analysis

Frequently Asked Questions

Q: What are the features of the hair care brand Carena?
A: Carena adopts Japan's first formula, using silk-derived PPT surfactant as the main cleansing ingredient. It also includes repair ingredients such as active keratin and tostear, designed to repair hair damage and achieve a light, smooth texture.
Q: What ingredients are included in Carena's shampoo?
A: Carena's shampoo contains a high concentration of silk-derived 'Silk PPT surfactant' as the main cleansing ingredient. Other ingredients include active keratin, tostear, elastaplex-i, and hydroxypropylglucamide.
Q: What were the results of the crowdfunding campaign?
A: The crowdfunding campaign was conducted on 'CAMPFIRE' and achieved a total support amount of 2,957,776 yen, a 295% goal achievement rate, and 267 supporters.
Q: What are the features of Carena's treatment?
A: Carena's treatment does not use quaternary ammonium surfactants but includes hair internal repair ingredients such as tostear and perisea, resulting in a light, smooth texture.
Q: When did general sales begin?
A: General sales began on June 4, 2026.