What is the 'SHIBUYA MEGA WALL CRANE' project?

An award-winning 3D CGI ad that turns Shibuya's giant LED wall into a massive claw crane game.

Which companies were involved in the project?

ARROVA, Keio Agency, and Hakuhodo DY ONE collaborated on the creation.

What is the Digital Signage Award 2026 Excellence Award?

A major Japanese award honoring top digital signage works; only 10 are selected.

What was ARROVA's role?

ARROVA produced the autostereoscopic 3D and CGI visuals, blending real and digital.

What was the goal of this campaign?

To create a 'share-worthy' ad experience that captures attention and spreads on social media.

ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026

Key facts

ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026
The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.
Source: PR TIMES
Date: Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)

Direct answer

The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.

Citation: ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026 (Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.

AI Analysis

Frequently Asked Questions

Q: What is the 'SHIBUYA MEGA WALL CRANE' project?: A: An award-winning 3D CGI ad that turns Shibuya's giant LED wall into a massive claw crane game.
Q: Which companies were involved in the project?: A: ARROVA, Keio Agency, and Hakuhodo DY ONE collaborated on the creation.
Q: What is the Digital Signage Award 2026 Excellence Award?: A: A major Japanese award honoring top digital signage works; only 10 are selected.
Q: What was ARROVA's role?: A: ARROVA produced the autostereoscopic 3D and CGI visuals, blending real and digital.
Q: What was the goal of this campaign?: A: To create a 'share-worthy' ad experience that captures attention and spreads on social media.