ARROVA and Hakuhodo DY Holdings Conduct Consumer Survey on In-Game Advertising
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ARROVA Inc. and Hakuhodo DY Holdings Inc. conducted an "In-Game Advertising Survey" targeting 2,860 consumers aged 15-49 nationwide. The survey revealed that advertising placed within games and metaverse content effectively stimulates purchasing intent and strongly promotes word-of-mouth spread within communities, with high acceptance. These findings provide significant hints for corporate marketing strategies.