ALMIGO Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Toru Takeuchi) has begun displaying a visual expression of the worldview of its hospitality brand, ORO hotels, on the platform of Aoyama-itchome Station on the Tokyo Metro Hanzomon Line from Friday, May 1, 2026. The initiative looks ahead to future brand development, including the planned 2026 opening of the villa Atalaya. Display overview: The display began on Friday, May 1, 2026. It is located on Platform 3 of Aoyama-itchome Station on the Tokyo Metro Hanzomon Line, in front of Door 1 of Car 6. The design concept is “Journey of Discovery.” Background: In an era when information often begins and ends digitally, ORO hotels places the highest value on “real experiences” accompanied by physical sensation. This visual is not merely a brand announcement. It is an approach designed to release the awareness of people passing through the station from their everyday routines and connect them to travel scenes they have yet to encounter. The initiative is based on three perspectives. The first is to send a question into everyday life from Aoyama, the company’s home base. Aoyama is a district where business energy and creative sensibility intersect. ALMIGO has depicted diverse stay experiences under the concept of “Journey of Discovery” as a single landscape for the people moving through this busy place. During the few minutes spent waiting for the subway, the visual invites viewers to pause and notice their own curiosity, asking themselves where they might go next. The second perspective is the role of the display as a starting point for new stay experiences. Beginning with the villa Atalaya, scheduled to open in 2026, ALMIGO has many related facilities planned to open from that year onward. Including the currently developed s.Base and the villa series, every space created by the company is themed around discovery. This display serves as a pre-release signal of future brand expansion and carries the message