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ALHAMBRA Takes on the Challenge of Creating a 'Well-being City, Nara' to Pray for Peace and Tranquility from the Ancient Capital

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ALHAMBRA announces its vision to promote a well-being city in Nara, leveraging the history and wisdom of the ancient capital.

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Frequently Asked Questions

Q: What is the 'Well-being City, Nara' project by ALHAMBRA?
A: It aims to create a city that pursues harmony and peace by integrating Nara's historical wisdom, such as herbal medicine and prayer, into modern life.
Q: What kind of brand is THERA?
A: It is a 'MADE IN NARA' health and beauty brand that leverages the history and climate of Nara.
Q: What is the experience at Shingan-in?
A: It is an experiential brand where visitors can calm their minds through cultural experiences and dialogue, touching upon Nara's history and prayers.