Affectory Inc. (Headquarters: Osaka City, Osaka Prefecture, CEO: Yurisa Ueda), a company that supports business development and marketing for regional and small to medium-sized enterprises, is pleased to announce that the TikTok project it managed for "eisu" (Operated by: Suzuka Eisu Gakuin Inc., Headquarters: Tsu City, Mie Prefecture, CEO: Chiaki Yamamoto), a cram school primarily in Mie Prefecture, has surpassed 1 million total views. By delivering the cram school's educational know-how and local information in the form of short videos, we have increased touchpoints with parents and prospective students. As a ripple effect, achievements such as the Japan English Proficiency Examination Association's seminar being fully booked on the day of its announcement have been observed. Moving forward, we will continue to contribute to the growth of regional and small to medium-sized enterprises by raising their visibility through the planning and operation of marketing that resonates with young people. COO Nao Ito's popular content and actual filming scene [Background] Challenges for regional and small to medium-sized enterprises: How to make "good products/services" known? Many regional and small to medium-sized enterprises possess solid quality and services, along with a passion for their communities, but struggle to fully convey their appeal. "eisu," a cram school operating mainly in Mie Prefecture, was confident in its educational content but faced challenges in delivering it to parents and prospective students. Therefore, our company planned short videos for TikTok, a platform used daily by prospective students. We focused on delivering useful information within the context of short videos that students and parents encounter in their daily lives, rather than through advertisements. [Initiatives and Results] Delivering educational know-how and local information as "short videos" With our company's planning, video shooting, and distribution support, COO Nao Ito of eisu b