A New Standard for Extreme Heat and Heavy Rain Eras: Umbrella Brand 'mabu' Renews EC Site After 10 Years, Proposing 'Weather-Life' to Adapt to Accelerating Climate Change.
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41/100
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5
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SMV JAPAN, which operates the umbrella brand 'mabu,' has fully renewed its official e-commerce site for the first time in approximately 10 years. Evolving from conventional 'rain goods' to a 'weather-life brand' that accompanies drastic weather changes like intense heat and torrential downpours, it strengthens functional items such as sun protection and automatic opening/closing.