ILLIGO (Iligo) The Korean fashion platform MUSINSA (Musinsa), one of Korea's representative unicorn companies and a globally recognized fashion platform, held its summer mega-sale event "MONSTER SALE" from June 14 to 24, 2026. During this period, the gross merchandise volume (GMV) in Japan surged 4.6 times compared to the same period last year. Globally, the cumulative GMV exceeded four times that of the previous year's event. On the final day, June 24, the daily transaction value reached approximately 320 million KRW (about 330 million JPY), setting a new record for the highest single-day sales since the launch of its global store. Japan recorded the highest GMV among the 13 regions where MUSINSA operates its global store, solidifying its position as a key market. Based on actual purchase data from Japan during this sale period, MUSINSA has released category-specific rankings for fashion and beauty. * Rankings and growth rates are based on purchase data within Japan during the sale period (June 14–24, 2026). ◾️ Women's Fashion TOP 5 Rank Brand Best-selling Item 1 ILLIGO (Iligo) 129 Logo Patch T-shirt Black Dot 2 MUCENT (Museont) Luvrits Mini Heart Logo Round Neck Crop Short Sleeve T-shirt 3 MUSINSA STANDARD WOMAN Women's Pinstripe Deep Tuck Wide Slacks (Grey) 4 MATIN KIM (Matin Kim) HALF SHIRRING RIBBON ROUND BAG IN BLACK 5 FANCY CLUB (Fancy Club) Baywatch Crop T-shirt (Mint) ILLIGO (Iligo) / 129 Logo Patch T-shirt Black Dot ILLIGO claimed the top spot in women's fashion. Known for integrating graphic art and typography into fashion, the brand features diverse artworks that reinterpret culture—such as music and film—with a unique sensibility. It is also popular among Korean idols. This culturally rich design approach resonated strongly with Japanese customers, propelling ILLIGO to the top of the rankings during this sale. ◾️ Unisex TOP 3 Rank Brand Best-selling Item 1 AAKAM (Akam) Flare Cargo Pocket Pants (Black) 2 MUSINSA STANDARD Regular Crop T-shirt 3 BAUF (Bauf