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From a 111-Year-Old Natto Legacy: B-GENKI Launches Room-Temperature 'New Style Natto' on Makuake, Inspired by Kumamoto Earthquake Experience

Key facts

  • From a 111-Year-Old Natto Legacy: B-GENKI Launches Room-Temperature 'New Style Natto' on Makuake, Inspired by Kumamoto Earthquake Experience
  • B-GENKI, born from Kumamoto's 111-year-old natto maker Marukin Foods, launches two innovative room-temperature natto products—CRISPY NATTO and NATTO SEASONING—on Makuake. Designed for modern lifestyles, they offer convenient, sustainable ways to enjoy natto’s health benefits daily.
  • Source: PR TIMES
  • Date: Wed Jun 17 2026 20:05:08 GMT+0900 (Japan Standard Time)

Direct answer

B-GENKI, born from Kumamoto's 111-year-old natto maker Marukin Foods, launches two innovative room-temperature natto products—CRISPY NATTO and NATTO SEASONING—on Makuake. Designed for modern lifestyles, they offer convenient, sustainable ways to enjoy natto’s health benefits daily.

Citation
From a 111-Year-Old Natto Legacy: B-GENKI Launches Room-Temperature 'New Style Natto' on Makuake, Inspired by Kumamoto Earthquake Experience (Wed Jun 17 2026 20:05:08 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Wed Jun 17 2026 20:05:08 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

B-GENKI, born from Kumamoto's 111-year-old natto maker Marukin Foods, launches two innovative room-temperature natto products—CRISPY NATTO and NATTO SEASONING—on Makuake. Designed for modern lifestyles, they offer convenient, sustainable ways to enjoy natto’s health benefits daily.

AI Analysis

Frequently Asked Questions

Q: Where can I buy B-GENKI’s new products?
A: Currently available via crowdfunding on Makuake, starting June 17, 2026.
Q: Do these products require refrigeration?
A: No, both are shelf-stable. No fridge needed, ideal for emergencies or on-the-go use.
Q: What are the ingredients in NATTO SEASONING?
A: Main ingredient is freeze-dried natto, seasoned with plant-based flavorings.
Q: What inspired the product development?
A: The 2016 Kumamoto earthquake highlighted the need for accessible, no-refrigeration food.
Q: What kind of brand is B-GENKI?
A: A health-focused brand reimagining traditional natto for modern lifestyles under 'You are what you eat.'