ADDIX Inc. (Location: Minato-ku, Tokyo, President and CEO: Yugo Ito, hereinafter ADDIX) has added a new "Competitor Comparison" feature to its "Improvement Proposal Report," which utilizes generative AI within its web visit data automatic reporting tool "FARO REPORT NEXT (https://faro-biz.com/)" that integrates with Google Analytics 4 (GA4). This new feature allows users to compare their own site's performance metrics with the average and median values of competitor companies, enabling them to understand their site's position in the market. Furthermore, generative AI automatically creates analysis and improvement proposal comments based on industry-specific trends, supporting website improvement efforts. ■ Background and Features of the New "Competitor Comparison" Function While website analysis allows for the review of metrics such as user numbers and impressions, there has been a challenge in objectively grasping the market situation based solely on a company's own website data. To address this, "FARO REPORT NEXT" has developed a new feature that compares a company's performance data with that of its competitors, leveraging over 10 years of accumulated expertise and proprietary logic. This function makes it possible to objectively identify a company's website challenges based on comparisons with industry averages. Additionally, generative AI automatically generates text for analysis and improvement actions based on industry-specific trends. A comprehensive proposal report, approximately 30 pages long, can be instantly generated with a single button click, making it suitable for practical use as a persuasive proposal document. ■ Secure AI Design for Safe Use by Companies The AI functionality of "FARO REPORT NEXT" is designed to pass only GA4 numerical data to the generative AI. Company or client website URLs, individual information, or personal information are not sent to the AI and are not used for secondary training data for other companies. Therefore, it can be