Mirai no Kurashi ~ Shopping Experience 2040 ~ TSUMIKI INC. (Head Office: Sumida-ku, Tokyo; President and CEO: Shinya Akasaki), a cross-innovation company that creates and maximizes customer value using the latest technology, participated as a technology partner in a proprietary research project led by JVCKENWOOD Design Corporation. We were responsible for the system development and implementation of the next-generation UX prototype "Mirai no Kurashi ~ Shopping Experience 2040 ~" utilizing the latest spatial computing devices. *This content is a proprietary research (concept model) created by JVCKENWOOD Design Corporation for the purpose of verifying new user experiences, and does not represent an official service offering or new product announcement. When your heart moves, you'll find what you desire. Experience the "new way of shopping" of the future. TSUMIKI INC. built the system using XR technology and AI to realize JVCKENWOOD Design Corporation's vision of "a new form of shopping that imagines future values and naturally reflects individual sensibilities." We have expressed a prototype of the future daily life where everyday discoveries turn into satisfying choices. Mirai no Kurashi ~ Shopping Experience 2040 ~ Prototype Experience Introduction Video Content Overview This content is a concept demo that allows users to experience a series of future shopping behaviors, from discovering products to comparing, customizing, and finally purchasing them, all guided by the AI assistant "Sena." The experience is triggered by noticing a mascot character projected in AR in the spatial environment. Using ear cuff-type wireless earphones as the use case (subject) for research and development, it is implemented by combining the following advanced technologies: Personal AI assisting with comparison and consideration Image of future living ■ Personalized proposals by AI assistant Experience a future shopping process where optimal product proposals tailored to the user's hobbies