What is the 'Tokyo Shime-Ice' project?

A campaign promoting Meiji's frozen yogurt as a refreshing finish to rich meals like ramen, curry, and meat dishes.

Where can I get the special booklet?

The free booklet will be available at 14 Tokyo restaurants starting late July 2026, while supplies last.

When does the sampling start?

Free samples begin on June 15, 2026, at selected stores, limited quantity.

What types of restaurants are featured?

14 top Tokyo restaurants across ramen, meat, and curry categories.

What is the goal of this collaboration?

To establish 'ending a meal with ice cream' as a new dining culture and enhance both brands' value.

AI News NQ Analysis

Meiji Bulgaria Frozen Yogurt Dessert × Lonely Planet Japan's First Collaboration! Special Booklet 'Tokyo Shime-Ice' to Be Distributed from Late July

Key facts

Meiji Bulgaria Frozen Yogurt Dessert × Lonely Planet Japan's First Collaboration! Special Booklet 'Tokyo Shime-Ice' to Be Distributed from Late July
Meiji and Arukikata have collaborated for the first time to promote the 'shime-ice' culture. The special booklet 'Tokyo Shime-Ice' will be distributed for free at 14 restaurants in Tokyo from late July 2026.
Source: PR TIMES
Date: Mon Jun 15 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Meiji and Arukikata have collaborated for the first time to promote the 'shime-ice' culture. The special booklet 'Tokyo Shime-Ice' will be distributed for free at 14 restaurants in Tokyo from late July 2026.

Citation: Meiji Bulgaria Frozen Yogurt Dessert × Lonely Planet Japan's First Collaboration! Special Booklet 'Tokyo Shime-Ice' to Be Distributed from Late July (Mon Jun 15 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Mon Jun 15 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Meiji and Arukikata have collaborated for the first time to promote the 'shime-ice' culture. The special booklet 'Tokyo Shime-Ice' will be distributed for free at 14 restaurants in Tokyo from late July 2026.

AI Analysis

Frequently Asked Questions

Q: What is the 'Tokyo Shime-Ice' project?: A: A campaign promoting Meiji's frozen yogurt as a refreshing finish to rich meals like ramen, curry, and meat dishes.
Q: Where can I get the special booklet?: A: The free booklet will be available at 14 Tokyo restaurants starting late July 2026, while supplies last.
Q: When does the sampling start?: A: Free samples begin on June 15, 2026, at selected stores, limited quantity.
Q: What types of restaurants are featured?: A: 14 top Tokyo restaurants across ramen, meat, and curry categories.
Q: What is the goal of this collaboration?: A: To establish 'ending a meal with ice cream' as a new dining culture and enhance both brands' value.