What is 'Meikai Department'?

It is a free-roaming XR horror attraction co-created by Daimaru Matsuzakaya, horror company Yami, and Japan XR Center, using HMD-based immersive technology.

When and where will the attraction be held?

It runs from July 16 to August 11, 2026 at the 11th floor event hall of Daimaru Tokyo Store.

What are the crowdfunding details?

A CAMPFIRE campaign runs June 5-23, 2026 with a 300,000 yen goal. Returns include early-access XR experience tickets and venue name credits.

What is the attraction experience like?

Players wear HMDs and freely walk through a nightmarish infinite department store as a night guard, using only a flashlight to escape supernatural threats.

What is Yami's track record in horror entertainment?

Yami's exhibitions such as 'Missing Persons Exhibition' drew over 400,000 cumulative visitors and won an ACC Tokyo Creativity Awards Bronze prize.

AI News NQ Analysis

Daimaru Matsuzakaya Develops Original XR Horror Attraction 'Meikai Department' with Yami & Japan XR Center

NQ Score 68/100

N1 Content Completeness 72

Key facts

Daimaru Matsuzakaya Develops Original XR Horror Attraction 'Meikai Department' with Yami & Japan XR Center
Daimaru Matsuzakaya Department Store co-created a free-roaming XR horror attraction 'Meikai Department' with horror firm Yami and Japan XR Center. Opening July 16, 2026 at Daimaru Tokyo. Crowdfunding launches June 5 on CAMPFIRE with a 300,000 yen goal.
Source: PR TIMES
Date: Fri Jun 05 2026 23:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Daimaru Matsuzakaya Department Store co-created a free-roaming XR horror attraction 'Meikai Department' with horror firm Yami and Japan XR Center. Opening July 16, 2026 at Daimaru Tokyo. Crowdfunding launches June 5 on CAMPFIRE with a 300,000 yen goal.

Citation: Daimaru Matsuzakaya Develops Original XR Horror Attraction 'Meikai Department' with Yami & Japan XR Center (Fri Jun 05 2026 23:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 05 2026 23:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Daimaru Matsuzakaya Department Store co-created a free-roaming XR horror attraction 'Meikai Department' with horror firm Yami and Japan XR Center. Opening July 16, 2026 at Daimaru Tokyo. Crowdfunding launches June 5 on CAMPFIRE with a 300,000 yen goal.

AI Analysis

Frequently Asked Questions

Q: What is 'Meikai Department'?: A: It is a free-roaming XR horror attraction co-created by Daimaru Matsuzakaya, horror company Yami, and Japan XR Center, using HMD-based immersive technology.
Q: When and where will the attraction be held?: A: It runs from July 16 to August 11, 2026 at the 11th floor event hall of Daimaru Tokyo Store.
Q: What are the crowdfunding details?: A: A CAMPFIRE campaign runs June 5-23, 2026 with a 300,000 yen goal. Returns include early-access XR experience tickets and venue name credits.
Q: What is the attraction experience like?: A: Players wear HMDs and freely walk through a nightmarish infinite department store as a night guard, using only a flashlight to escape supernatural threats.
Q: What is Yami's track record in horror entertainment?: A: Yami's exhibitions such as 'Missing Persons Exhibition' drew over 400,000 cumulative visitors and won an ACC Tokyo Creativity Awards Bronze prize.