Complex Experiential Store 'Asumise' on the 9th Floor of Daimaru Tokyo Store Starts New Term on Wednesday, April 29 (Holiday) - Theme is 'Wishes & Thanks'

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Daimaru Matsuzakaya's experiential store 'Asumise' begins Vol.8 themed 'Wishes & Thanks' from April 29 to July 21, 2026. 24 brands, including 15 new ones like Sun Barrier 100 and Earth hacks, will be featured.

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Daimaru Matsuzakaya's experiential store 'Asumise' begins Vol.8 themed 'Wishes & Thanks' from April 29 to July 21, 2026. 24 brands, including 15 new ones like Sun Barrier 100 and Earth hacks, will be featured.

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Source: https://prtimes.jp/main/html/rd/p/000003676.000025003.html | Date: Date unavailable

The complex experience store 'Asumise' (9th floor of Daimaru Tokyo store) operated by Daimaru Matsuzakaya Department Stores sets a theme about every three months, disseminating new encounters and experiences while changing its exhibitions and brand lineup. In September 2024, it was relocated and expanded to the 9th floor, and this will be its 8th volume. From April 29 (Wed/Holiday) to July 21 (Tue), 2026, it will be held under the theme of 'Wishes & Thanks'. Coinciding with this season filled with events wishing for happiness, such as Children's Day and Tanabata, it will feature items that fulfill the desire to make daily life more comfortable and fulfilling, as well as products perfect for gifts to express gratitude, developed by a total of 24 brands including 15 new ones. Furthermore, during the exhibition period, there will be installation exhibits by four creators, and a Golden Week special project at the adjoining cafe 'PostCoffee KIOSK'. Official Website URL: https://dmdepart.jp/asumise/ ◆ Vol.8 Theme: 'Wishes & Thanks' Implementation Period: April 29 (Wed/Holiday) - July 21 (Tue), 2026 This season features events to express gratitude, such as Mother's Day and Father's Day, as well as events wishing for happiness like Children's Day and Tanabata. Therefore, under the theme 'Wishes & Thanks', we have lined up items that fulfill the wish to make daily life more comfortable and enriching, along with items perfect as gifts to convey gratitude to loved ones. ◆ Participating Brands (Excerpt) Sun Barrier 100 Co., Ltd. | Fashion Accessories https://uv100.jp/ Sun Barrier 100 is a specialized brand developing light-blocking parasols. Its uniquely developed 4-layer fabric blocks UV rays, infrared rays, and visible light. It maintains a shade-like coolness and glare-reduced comfort for a long time. Aligning with the desire to protect the skin from sunlight, they continue to develop and produce highly functional products. At Asumise, they offer a wide range of original pro

Complex Experiential Store 'Asumise' on the 9th Floor of Daimaru Tokyo Store Starts New Term on Wednesday, April 29 (Holiday) - Theme is 'Wishes & Thanks'

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