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Imabari Akinai Shosha to Host 'Towel Expo in Aoyama' Pop-up Event from June 5 to Deliver New Encounters with Imabari Towels

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Imabari Akinai Shosha Co., Ltd. will host the 'Towel Expo in Aoyama' pop-up event at 'SUPER ZERO Lab' in Aoyama, Tokyo, from June 5 to 21, 2026. Nine Imabari towel manufacturers will exhibit weekly, holding special exhibitions and spot sales to allow visitors to experience the charm of Imabari towels.

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Frequently Asked Questions

Q: When and where will the 'Towel Expo in Aoyama' be held?
A: It will be held from June 5, 2026 (Friday) to June 21, 2026 (Sunday) at 'SUPER ZERO Lab' (Asano Nenshi Co., Ltd. Minami Aoyama Store) in Aoyama, Tokyo.
Q: What is the purpose of the 'Towel Expo in Aoyama'?
A: The purpose is to make people feel closer to Imabari Towels and to find 'an indispensable towel for their daily life' through the experience of seeing, touching, and feeling them.
Q: What kind of events will be held at the 'Towel Expo in Aoyama'?
A: Special exhibitions by Imabari Towel manufacturers, special gacha machines, sales events, and student-exclusive gift campaigns are planned.
Q: How many towel manufacturers will participate in the special exhibition?
A: Nine Imabari Towel manufacturers will participate, introducing their best towels on a rotating basis each week.
Q: What kind of brand is Imabari Towel?
A: Imabari Towel is not a single company but a regional brand that brings together about 70 towel manufacturers affiliated with the Imabari Towel Industrial Association.