What is the technical innovation of 'SHIBUYA MEGA WALL CRANE'?

It uses naked-eye 3D to simulate prize drops and CGI to make cranes appear to fly beyond the screen, creating visual impact even in silent environments.

How does this ad drive social media sharing?

The experience is designed to be inherently shareable, turning the advertised product into the star of user-generated social content.

How did the jury evaluate this work?

They praised its strong hook—'UFO catcher'—for solving DOOH visibility issues and its business model as a 'new advertising package.'

AI News NQ Analysis

‘Naked-Eye 3D’ × ‘CGI’ Product Package ‘SHIBUYA MEGA WALL CRANE’ Wins Excellence Award at Digital Signage Award 2026!

Key facts

‘Naked-Eye 3D’ × ‘CGI’ Product Package ‘SHIBUYA MEGA WALL CRANE’ Wins Excellence Award at Digital Signage Award 2026!
‘SHIBUYA MEGA WALL CRANE,’ an experiential advertising campaign co-created by Keio Agency, Hakuhodo DY ONE, and ARROVA, has won the Excellence Award at the Digital Signage Award 2026. The innovative fusion of naked-eye 3D and CGI, presented as a ‘giant crane game,’ successfully captured public attention and drove organic social media sharing, earning high praise from the jury.
Source: PR TIMES
Date: Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)

Direct answer

‘SHIBUYA MEGA WALL CRANE,’ an experiential advertising campaign co-created by Keio Agency, Hakuhodo DY ONE, and ARROVA, has won the Excellence Award at the Digital Signage Award 2026. The innovative fusion of naked-eye 3D and CGI, presented as a ‘giant crane game,’ successfully captured public attention and drove organic social media sharing, earning high praise from the jury.

Citation: ‘Naked-Eye 3D’ × ‘CGI’ Product Package ‘SHIBUYA MEGA WALL CRANE’ Wins Excellence Award at Digital Signage Award 2026! (Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 17 2026 21:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

‘SHIBUYA MEGA WALL CRANE,’ an experiential advertising campaign co-created by Keio Agency, Hakuhodo DY ONE, and ARROVA, has won the Excellence Award at the Digital Signage Award 2026. The innovative fusion of naked-eye 3D and CGI, presented as a ‘giant crane game,’ successfully captured public attention and drove organic social media sharing, earning high praise from the jury.

AI Analysis

Frequently Asked Questions

Q: What is the technical innovation of 'SHIBUYA MEGA WALL CRANE'?: A: It uses naked-eye 3D to simulate prize drops and CGI to make cranes appear to fly beyond the screen, creating visual impact even in silent environments.
Q: How does this ad drive social media sharing?: A: The experience is designed to be inherently shareable, turning the advertised product into the star of user-generated social content.
Q: How did the jury evaluate this work?: A: They praised its strong hook—'UFO catcher'—for solving DOOH visibility issues and its business model as a 'new advertising package.'