World Co., Ltd., a subsidiary of the World Group, will release a special feature page on its official online store starting July 3 (Fri) to introduce the "Shoo ice plus" series, which offers even greater cooling comfort within the ever-popular "Shoo ice" series of cool-touch fabrics. SHOO・LA・RUE, a fashion brand for women, offers trendy items at low prices for a wide range of styles and age groups, primarily in shopping centers nationwide. We propose a lifestyle that combines fashion and everyday life, catering to women who want to enjoy fashion daily. This special feature page will introduce the "Shoo ice plus" series of cool-touch items, made with materials that have a Q-max value of 0.14 or higher, indicating their coolness upon contact. Look out for "Super Ice," which offers the highest cooling sensation within the "Shoo ice" series, and the popular "Karorin" series, which adds "Xylitol processing" to the "Shoo ice plus" material base to generate coolness in response to moisture like sweat. Be sure to check out the "Shoo ice plus" series, which will make your summer outings more comfortable, at stores and on our online store. [What is Shoo ice plus?] This series focuses on cooling comfort, using materials with a Q-max value of 0.14 or higher, which measures coolness upon contact. Click here for the special feature page! ■ Products featured on the Shoo ice plus special feature page (partial excerpt) [Shoo ice plus / Super Ice Series] This ultra-cool nylon 100% material is new this year. It has the highest Q-max value among SHOO・LA・RUE items, indicating its coolness upon contact. [Cooling/Machine Washable/S-LL] Basic Tank Top You Can Rely On Every Day Price: ¥1,489 (tax included) Colors: White/Black/Taupe Sizes: S/M/L/LL [Cooling/UV/Machine Washable/S-LL] Pattern Assortment Cool & Melty Easy Wide Pants Price: ¥3,989 (tax included) Colors: Black (plain)/Navy/Taupe/Black [Shoo ice plus / Karorin Series] This material is based on the "Shoo ice plus" proprietary stand