What kind of brand is 'Seven The Price'?

'Seven The Price' is a low-price private brand developed by Ito-Yokado. While focusing on reliable quality and taste, it achieves affordable prices through measures such as streamlining and standardizing packaging, consolidating and optimizing logistics and production systems, and creating simple products.

Why is the product lineup for 'Seven The Price' being expanded?

Due to the ongoing price increases in recent years, customer interest in price has grown. Therefore, we are expanding the lineup to offer products at more affordable prices to a wider range of customers.

What will be the scale of the brand by FY2026?

By FY2026, we aim to expand the lineup to approximately 400 items, an increase of about 30% compared to FY2025.

What kind of products will be included in the expansion?

The expansion will focus on categories frequently used in daily meals. Specific examples include mayonnaise, roasted seaweed, instant coffee, mapo spring roll, soups, chicken nuggets, nameko grated mushroom, steamed cakes, and more.

What is 'Red Price Day'?

'Red Price Day' is a campaign held from April 1st to 3rd, offering deals on select 'Seven The Price' products with a 'choose any 2' or 'choose any 3' offer. Additionally, a 'Red Price Day' featuring affordably priced items, primarily essential foods for daily meals, will be held concurrently.

AI News NQ Analysis

Responding to Increased Savings Needs Due to Rising Prices, Low-Price PB 'Seven The Price' Lineup to Expand to Approximately 400 Items by FY2026, a 30% Increase

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N1 Content Completeness 4

AI Summary (NQ-processed)

Ito-Yokado is expanding its low-price private brand 'Seven The Price'.

AI Analysis

Frequently Asked Questions

Q: What kind of brand is 'Seven The Price'?: A: 'Seven The Price' is a low-price private brand developed by Ito-Yokado. While focusing on reliable quality and taste, it achieves affordable prices through measures such as streamlining and standardizing packaging, consolidating and optimizing logistics and production systems, and creating simple products.
Q: Why is the product lineup for 'Seven The Price' being expanded?: A: Due to the ongoing price increases in recent years, customer interest in price has grown. Therefore, we are expanding the lineup to offer products at more affordable prices to a wider range of customers.
Q: What will be the scale of the brand by FY2026?: A: By FY2026, we aim to expand the lineup to approximately 400 items, an increase of about 30% compared to FY2025.
Q: What kind of products will be included in the expansion?: A: The expansion will focus on categories frequently used in daily meals. Specific examples include mayonnaise, roasted seaweed, instant coffee, mapo spring roll, soups, chicken nuggets, nameko grated mushroom, steamed cakes, and more.
Q: What is 'Red Price Day'?: A: 'Red Price Day' is a campaign held from April 1st to 3rd, offering deals on select 'Seven The Price' products with a 'choose any 2' or 'choose any 3' offer. Additionally, a 'Red Price Day' featuring affordably priced items, primarily essential foods for daily meals, will be held concurrently.