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Dentsu Digital and Dentsu to Present Five Research Achievements Deepening Human-AI Collaboration at JSAI Conference

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Dentsu Digital Inc. and Dentsu Inc. will present five research achievements on the theme of human-AI collaboration at the Annual Conference of the Japanese Society for Artificial Intelligence (JSAI), starting June 8, 2026. The research focuses on 'enhancing creativity' and 'advancing evaluation and judgment' in the use of Generative AI and LLMs. Specific topics include a model that generates ideas deviating from common sense, collaboration with AI that learns others' thinking styles, a self-evolving evaluation standard for ad copy, persona-based urban policy evaluation, and the conversion of graphic scores into sound. This presentation is part of the group's 'AI For Growth' strategy, aiming for the further evolution of AI solutions.

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Frequently Asked Questions

Q: Where and when will the Dentsu Group present its research findings?
A: They will present at the 40th Annual Conference of the Japanese Society for Artificial Intelligence (JSAI2026), held from June 8, 2026, at G MESSE Gunma and online.
Q: What is the main theme of the research being presented?
A: The research explores new ways of collaboration between humans and AI, focusing on 'enhancing creativity' and 'advancing evaluation and judgment' in the use of Generative AI and Large Language Models (LLMs).
Q: What are some of the five research findings to be presented?
A: The five topics are: a model that generates unconventional ideas, the effects of collaborating with an AI that learns others' thinking styles, a self-evolving evaluation standard for ad copy, urban policy evaluation using personas, and the conversion of graphic scores into sound.
Q: What is the Dentsu Group's AI strategy?
A: Their unique AI strategy is called 'AI For Growth.' It aims to contribute to the growth of clients and society by combining human intelligence with AI intelligence.
Q: When will the research papers be made available to the public?
A: They are scheduled to be available for public viewing on the J-STAGE 'Proceedings of the Annual Conference of JSAI' page from around early July, after the conference.