Hitachi to Present: From Selling Products to Solving Problems — Behind the Scenes of Integrated Sales and Marketing for New Business Creation at BtoB Synergy FORUM on July 22–23
NQ Score
87/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Hitachi, Ltd. will present its strategic shift from product-centric 'things' to solution-driven 'services' at the BtoB Synergy FORUM, showcasing how integrated marketing and sales efforts have driven new business creation since 2018. This inaugural co-hosted conference by MarkeZine and SalesZine aims to foster cross-functional synergy for BtoB growth.
AI Analysis
Frequently Asked Questions
- Q: Who is organizing the BtoB Synergy FORUM?
- A: The event is co-organized by the editorial teams of MarkeZine and SalesZine, operated by Shōeisha Co., Ltd.
- Q: What does Hitachi mean by 'selling solutions'?
- A: It refers to offering problem-solving services using Lumada, such as improving productivity or reducing costs, rather than just selling physical products.
- Q: How can I attend the event?
- A: Attendance is free but requires prior registration via the official website. Spots are limited and will close once full.
- Q: Where is Ms. Kaoru Kase from?
- A: Ms. Kaoru Kase works at Hitachi, Ltd., leading digital marketing and Lumada-related initiatives.
- Q: How do I get to the venue?
- A: The venue is a 5-minute walk from Yotsuya Station (Tokyo Metro Marunouchi and Nanboku Lines) or JR Yotsuya Station.