When will 'The Cruel Truth About Money and the Brain Revealed by the Latest Science' be released?

It will be released on May 29, 2026.

What is the background of the author, Dr. Michio Sugahara?

He is a neurosurgeon with experience in establishing the Sugahara Neurosurgical Clinic and Sugahara Clinic Tokyo Brain Dock. He has also developed a medical approach based on personal life goals.

Why does judgment go awry when faced with 'free' situations?

When the brain perceives 'zero loss risk,' dopamine is released, and the function of the prefrontal cortex, which governs rationality, is shut down.

Why do we feel pain when we have unrealized losses in investments?

The brain region that activates when experiencing financial loss is the same as the one that processes physical pain, such as being cut by a knife.

Why does saving for retirement feel instinctively painful?

The brain biologically perceives 'future self' as a 'stranger,' making it instinctively painful to sacrifice current pleasure.

AI News NQ Analysis

New Book 'The Cruel Truth about Money and the Brain' Reveals Neuroscience Behind Financial Pitfalls

NQ Score 85/100

N1 Content Completeness 90

AI Summary (NQ-processed)

Shuwa System Shinsha will release 'The Cruel Truth about Money and the Brain' by neurosurgeon Dr. Michihito Sugawara on May 29, 2026. The book analyzes the neural mechanisms behind financial mismanagement and investment mistakes amidst global inflation, offering scientific strategies to improve financial behavior.

AI Analysis

Frequently Asked Questions

Q: When will 'The Cruel Truth About Money and the Brain Revealed by the Latest Science' be released?: A: It will be released on May 29, 2026.
Q: What is the background of the author, Dr. Michio Sugahara?: A: He is a neurosurgeon with experience in establishing the Sugahara Neurosurgical Clinic and Sugahara Clinic Tokyo Brain Dock. He has also developed a medical approach based on personal life goals.
Q: Why does judgment go awry when faced with 'free' situations?: A: When the brain perceives 'zero loss risk,' dopamine is released, and the function of the prefrontal cortex, which governs rationality, is shut down.
Q: Why do we feel pain when we have unrealized losses in investments?: A: The brain region that activates when experiencing financial loss is the same as the one that processes physical pain, such as being cut by a knife.
Q: Why does saving for retirement feel instinctively painful?: A: The brain biologically perceives 'future self' as a 'stranger,' making it instinctively painful to sacrifice current pleasure.