Okayama's Baumkuchen Brand 'Wagashiya Transit' to Open First Pop-Up Store at Hankyu Umeda Main Store, Proposing a New Form of Baumkuchen from 'Ring' to 'Pass'
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72/100
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7
AI Summary (NQ-processed)
Hakujuji Co., Ltd., an Okayama-based confectionery company, will host a limited-time pop-up shop for its Baumkuchen brand 'Wagashiya Transit' at the Hankyu Umeda Main Store. In addition to its traditional 'Wa' (Ring) series, the brand will pre-release new products, including 'Toge' (Mountain Pass), inspired by French pastry, and 'Baum Pudding.' The event aims to introduce the brand's philosophy and Okayama's confectionery culture within an urban context.