Jichiro Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture) is pleased to announce the limited-time release of "Lemon Tea Baum" and "Lemonade Baum," offering distinct flavors for the East and West areas, starting July 3, 2026. These limited-edition products, available only in their respective regions, are designed to coincide with the season when travel and visits home increase, such as summer vacation and Obon holidays. The common theme is "Lemon x Cold Drink," delivering a refreshing summer taste and a special touch that makes them easy to choose as souvenirs for travel destinations or gifts for returning home. ■ East Area Limited "Lemon Tea Baum" -- A deep lemon tea flavor encountered in the East -- This lemon baum features a glaze made with Japanese black tea from Kanagawa Prefecture, infused with the rich aroma of tea. The dough is also layered with tea flavor, creating a profound taste with the richness and subtle astringency of black tea. It is an elegant lemon tea-flavored baumkuchen that you will want to savor slowly. ■ West Area Limited "Lemonade Baum" -- A refreshing lemonade encountered in the West -- The glaze is adorned with lemon peel, adding a pleasant hint of bitterness. Furthermore, the dough, layered with the aromas of lime and sudachi, enhances the refreshing citrus flavor. It is a flavor with a light acidity and aroma that is easy to enjoy, even in the hot season. Each package features illustrations of famous landmarks from the prefecture of its sales area. [Product Overview] Product Name: Lemon Tea Baum (East Area Limited) Price: 2,100 yen (tax included) Sales Period: July 3, 2026 (Fri) - Late August (scheduled) *Sales will end once supplies are depleted. Sales Locations: Atre Ebisu Store / Kichijoji Parco Store / Lumine Shinjuku Store / LaLaport Yokohama Store / Lazona Kawasaki Plaza Store / Joinus Store / Lumine Omiya Store / S-PAL Sendai Store / Lumine Tachikawa Store / Ofuna Lumine Wing Store / EATo LUMINE Shinjuku Store / ecute E