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Yoichi Ochiai x New Era x Eirakuya: Triple Collaboration Items Using Tenugui to Be Released

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Eirakuya, a long-established cotton fabric merchant, New Era, a global sports and lifestyle brand, and media artist Yoichi Ochiai are launching a triple collaboration on May 13, 2026. The collection features caps and T-shirts incorporating tenugui (traditional Japanese hand towels) designed with Ochiai's art piece "Counterfactual of Computer Nature: Transformation of Null - Fluid."

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