Matsuya Foods: Matsuya, Matsunoya, Sushi-Matsu x "Kobitodukan" Collaboration Project Part 2! Get New Original Goods In-Store!

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Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.

Q: What is the direct answer?

Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000939.000047538.html | Date: Date unavailable

Matsuya Foods (Headquarters: Musashino City, Tokyo; Representative Director and President: Kazutoshi Kawaraya) will launch the second collaboration project with the children's book series "Kobitodukan" (Author: Toshitaka Nabata / Publisher: Rokurinsha), which celebrates its 20th anniversary this year and has sold over 3.2 million copies, at "Matsuya" (beef bowls, curry, set meals, and other rice bowls), "Matsunoya" (tonkatsu restaurants), and "Sushi-Matsu" (sushi specialty stores) starting from 10:00 AM on Tuesday, May 12, 2026. ■■ Campaign Overview ■■ 【Campaign Period】 Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM * At Sushi-Matsu, the campaign will run from Tuesday, May 12, 2026, 11:00 AM until closing time on Tuesday, June 29, 2026. 【Eligible Stores】 All Matsuya, Matsunoya, and Sushi-Matsu stores nationwide * "My Curry Shokudo (specialty stores)" are not eligible. * "Sushi-Matsu Kamata 1st Store," "Sushi-Matsu Omiya Store," "Sushi-Matsu Nishi-Ogikubo Store," and "Sushi-Matsu Nerima Store" are not eligible. * Available menus and prices may vary by store. ▽ Campaign Website https://www.matsuyafoods.co.jp/kobitodukan/2026sptm/ ■ Get an "Original Kobito Pouch" when you order eligible menu items! * At Sushi-Matsu, from Tuesday, May 12, 2026, 11:00 AM until supplies last. A convenient "picture book style" original pouch for everyday use! For each eligible menu item ordered, you will receive one random "Original Kobito Pouch" (6 designs in total), a limited-edition collaboration item from Matsuya, Matsunoya, and Sushi-Matsu x "Kobitodukan." 【Eligible Menu Items】 * Matsuya: Kids' Gyumeshi Wakuwaku Set * Matsuya: Kids' Curry Wakuwaku Set * Matsunoya: Kids' Plate * Matsunoya: Kids' Pancake Plate * Sushi-Matsu: Kids' Nigiri Set * Sushi-Matsu: Kids' 5-Piece Nigiri with Drink Set (for older elementary school students) * Sushi-Matsu: Kids' Nigiri Bento 【Distribution Period】 Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM *While supplies la

Matsuya Foods: Matsuya, Matsunoya, Sushi-Matsu x "Kobitodukan" Collaboration Project Part 2! Get New Original Goods In-Store!

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