Boosting Family Participation to Over 50%! New 'Family Photo Contest' Service Launched to Solve Unit Price Challenges in Furisode Photoshoots, Running Jan-Dec 2026

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To address the issue of family participation in Furisode pre-coming-of-age photoshoots lingering at around 30%, Tokyo Pro Color Lab Co., Ltd. is holding a 'Family Photo Contest' in fiscal year 2026. This new initiative positions the photoshoot as a 'commemorative event for the whole family,' aiming to increase participation to over 50%. A pilot program has already confirmed an increase in both participation and sales, as the company seeks to achieve both customer satisfaction and business growth.