Mirai Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Toshiharu Yamaguchi), which operates the Mirai Beauty Science Laboratory, conducted an "Awareness Survey on Skincare, Pores, and Lifestyle Habits*1" in June 2026 targeting 100 women aged 40-60. The results revealed that 81% of women aged 40-60 are concerned about their pores, and the top situation where pores are a concern is "Looking at own face on smartphone/mirror" (68%). I'm PINCH proposes skincare that balances the skin with the power of fermentation, while addressing the real concerns of consumers. ■ "Closer Distance Than a Mirror" Makes One Aware of Pores Previously, the only opportunity to see one's face was in front of the bathroom mirror. However, smartphones are now in our hands all day long. Video calls, social media, checking grooming with the front camera – without realizing it, we now see our faces at a distance of a few centimeters, a distance not possible with a mirror. This survey revealed that 81% of women aged 40-60 have concerns about their pores. Why have so many women become concerned about their pores? Target: 100 women aged 40-60 interested in skincare / Survey Period: June 2026 / Survey Method: Internet survey (CrowdWorks) ■ Top "Situation Where Pores Are a Concern" Revealed in Survey In response to the question "In what situations are your pores a concern (up to 2 answers)?", "Talking to people at close range" (45%) and "When taking photos/videos" (27%) were ranked high, but the most frequent answer was "Looking at own face on smartphone/mirror" (68%). Target: 100 women aged 40-60 interested in skincare / Survey Period: June 2026 / Survey Method: Internet survey (CrowdWorks) ■ Smartphones Have Changed the "Distance" to One's Own Face The front camera of a smartphone is often used at a close distance of 15-25 cm. Seeing oneself on screen during video calls or selfies has become a daily reality. Smartphones have now become like "portable mirrors," and the