Nippon Kodo Co., Ltd. (Head Office: Chuo-ku, Tokyo; President & CEO: Yoshiyuki Tsuchiya) will hold the "Obon Tte Ii Na Photo Contest 2026" (common name: "Bon Photo"), which invites submissions of moments that make one think "Obon is nice," via X and Instagram posts, from Wednesday, July 1, 2026, to Sunday, August 23, 2026. Obon is one of Japan's heartwarming customs, such as returning to one's hometown or spending time with family. This contest, held for the third consecutive year following last year, aims to record this important culture through photographs and pass it on to future generations. The theme is "Warm Memories, Quiet Thoughts." We are seeking entries that cherish the emotions and episodes unique to Obon. Furthermore, the prizes have been renewed, with the Grand Prize being worth a total of 100,000 yen, offering an even more luxurious experience. We hope "Bon Photo" will be an opportunity to re-experience the importance and joy of Obon. [Contest Overview] ● Title: Obon Tte Ii Na Photo Contest 2026 ● Eligibility: Those with an X or Instagram account (must be set to public) ● Application Period: July 1, 2026 (Wed) - August 23, 2026 (Sun) 23:59 ● How to Apply: Apply via official X or Instagram To apply via X: Follow the official Nippon Kodo X account (https://x.com/nipponkodo_jp) Post a photo of a moment that makes you think "Obon is nice," along with a title and an Obon episode related to the photo, using the hashtag "#盆フォト2026". To apply via Instagram: Follow the official Nippon Kodo Instagram account (https://www.instagram.com/nipponkodo_japan/) Post a photo of a moment that makes you think "Obon is nice," along with a title and an Obon episode related to the photo, tagging the Nippon Kodo account, using the hashtag "#盆フォト2026". *You can apply multiple times during the period from the same account if the content of your posts differs. About the 2026 Bon Photo Judging This year's Bon Photo will be judged with the cooperation of camell editorial department