Nippon Kodo Co., Ltd. is launching "Kemuri Labo," a new brand focused on the experiential value of incense smoke. The first product, "Hyotenka" (Ice Point Incense), featuring a cooling menthol and ice mint scent, will be released nationwide on May 20, 2026. Designed not only for traditional offerings but also for daily refreshment and relaxation, this unique incense provides a cooling sensory experience through its fragrant smoke.