Shinrai Inc. Conducts First Live Commerce Broadcast on South Korea's Largest Home Shopping Platform, "Lotte Home Shopping"
NQ Score
48/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Shinrai Inc. has conducted its first cross-border live commerce broadcast on South Korea's major mail-order platform, "Lotte Home Shopping." The company sold food products such as umeboshi (pickled plums) and blended salts from the Japanese company BambooCut Co., Ltd., attracting a total of approximately 5,500 viewers. Based on this success and expertise, Shinrai plans to strengthen its comprehensive live commerce support services, from planning to broadcasting, both domestically and internationally, to support the expansion of Japanese companies into the South Korean market.
AI Analysis
Frequently Asked Questions
- Q: How can I sell Japanese products in South Korea?
- A: Companies like Shinrai Inc. provide support for selling Japanese products directly to the Korean market through live commerce on platforms like South Korea's 'Lotte Home Shopping'.
- Q: What is live commerce?
- A: It's a method of selling products in real-time through live streaming. Its key feature is the ability to convey a product's appeal through video and sell while communicating directly with viewers.
- Q: Is the e-commerce market in South Korea large?
- A: Yes, e-commerce is very popular in South Korea, and major platforms like 'Lotte Home Shopping' represent a huge market with as many as 15 million registered users.