Taisei Home Co., Ltd. (Headquarters: Urasoe City, Okinawa Prefecture, President: Keishu Kina) has completely renewed its corporate logo and brand identity to commemorate its 40th anniversary. Under the supervision of Brand Producer Kenichiro Oyama, we will begin our journey as a new brand sequentially from July 1, 2026. Building on the 40 years of bonds we have cultivated, our company will fuse the housing and sustainable industries to take on the challenge of "reforming Okinawa's fruitful living culture." ■ Why is Taisei Home Being Reborn Now? For 40 years, we have been rooted in Okinawa's climate and have honestly faced the challenge of home building. However, in today's world where climate change and regional social issues are becoming increasingly serious, the responsibilities that companies must fulfill are being fundamentally questioned. At this milestone, we have established a new purpose: "To contribute to the happiness of people and the environment and give back to society through the true value of homes." We are transforming from a company that merely builds houses to a "circular living industry" that creates a "cycle of love" that is kind to people and the planet. We have imbued our unwavering resolve for this immense challenge into our new brand identity. ■ The Thought Behind the New Logo "Semantic Structure" The new symbol mark is designed with the initial "T" of Taisei Home, envisioned as a formation of beautifully arranged buildings. At the same time, it hides a "door" motif, symbolizing "new beginnings" and "the future." The coloring adopts [Yellow], symbolizing a bright future, and [Green], indicating consideration for the earth and environment. It has been meticulously designed using the "golden ratio," which has been said to make ancient structures appear most beautiful. Furthermore, in the design of the logotype, we have adopted a form that evokes "calligraphic movement" with thick vertical lines and thin horizontal lines. This expresses our comp