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Only 20% of Employees Comprehend Management Messages—Daishinsha Communication Design Publishes Survey on Internal Branding Internalization

NQ Score 37/100
N1 Content Completeness 4

AI Summary (NQ-processed)

Daishinsha Communication Design Co., Ltd. released the results of its 'Survey on Internal Branding' conducted among 300 employees. The study revealed that only 20.3% of employees could accurately explain their company's management strategy, while nearly 80% did not fully remember it. Additionally, 54.7% did not internalize the strategy, highlighting the limitations of traditional, top-down communication. The company emphasizes the necessity of storytelling and integration into daily tasks to drive behavioral change and will strengthen its consulting services accordingly.

AI Analysis

Frequently Asked Questions

Q: What percentage of employees can accurately explain corporate strategies?
A: Only 20.3% of surveyed employees can accurately explain their company's strategy, while 79.6% do not fully remember it. (82 characters)
Q: How many employees feel that corporate strategies are not their concern?
A: A total of 54.7% of employees feel it is not their concern, with 36.3% stating they understand the content but do not internalize it. (86 characters)
Q: What measures are effective for internal branding internalization?
A: Sharing concrete examples/stories (47.3%) is effective for comprehension, while integrating messages into daily work (50.0%) drives behavioral change. (90 characters)