Ito En Establishes New Company for In-House Venture Fragrance Brand "Crazy Jasmine"
NQ Score
85/100
N1 Content Completeness
90
AI Summary (NQ-processed)
Ito En has established "Crazy Jasmine Tokyo Co., Ltd." on May 1, 2026, to operate "Crazy Jasmine," a jasmine-focused fragrance brand born from its in-house venture system. The brand gained significant traction through social media and three years of validation, leading to its commercialization.