Reiwa PR Supports Lii Co., Ltd.'s "360-Degree Lii" Strategy: Updating Recruitment and Organization with the Podcast "Undo ga 10 Wari"

Q: What are the key facts in this article?

Reiwa PR supported Lii Co., Ltd. in launching and operating the podcast "Undo ga 10 Wari" as part of Lii's "360-Degree Lii" strategy. This initiative aims to strengthen recruitment and articulate the management philosophy amidst the company's multi-store expansion.

Q: What is the direct answer?

Reiwa PR supported Lii Co., Ltd. in launching and operating the podcast "Undo ga 10 Wari" as part of Lii's "360-Degree Lii" strategy. This initiative aims to strengthen recruitment and articulate the management philosophy amidst the company's multi-store expansion.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000016.000118781.html | Date: Date unavailable

Reiwa PR Co., Ltd. (Representative Director: Mika Ozawa) provided public relations support to Lii Co., Ltd., which operates primarily "Lii sports" (Lii Sports) across Japan, centered in Nagoya, Aichi Prefecture. This support included the launch and operational assistance for the podcast program "Undo ga 10 Wari" (Exercise is 100%). In a phase where the company is accelerating its multi-store expansion, "recruitment" and "articulation of management philosophy" are top priorities. As part of the "360-Degree Lii" strategy, which aims to make the company's appeal accessible from every angle, information dissemination through audio media was strengthened to strategically accelerate these key areas. ## Background and Purpose of Support Lii is in a phase of accelerating the opening of new "Lii sports" stores, and has prioritized a multifaceted recruitment strategy, from hiring on-site staff to securing leader candidates to drive the next business. Against this background, Lii, led by Representative Hirose, quickly decided to introduce podcasts as a new PR channel. Compared to video media like YouTube, podcasts have the characteristic of listeners "taking their time to get to know the person." Lii decided to utilize podcasts as a "long-form platform for building trust." Reiwa PR partnered with Lii to strategically shape this project. With the aim of maximizing recruitment interest and further strengthening internal engagement, we supported the launch of "live voices" from Representative Ayumi Hirose and project partner Kazuma Sato (former professional soccer player) as one of the PR strategies. ## Details of Support and Specific Initiatives In this project, Reiwa PR provided total support for the following processes to refine podcast operation into a "weapon to accelerate management." - Strategy formulation and concept design: Defining the "core" and "asset value" of the program. Beyond mere audio distribution, the PR strategy of "who to reach and for what purpose" was re-e

Reiwa PR Supports Lii Co., Ltd.'s "360-Degree Lii" Strategy: Updating Recruitment and Organization with the Podcast "Undo ga 10 Wari"

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