■ "HOHO HOJICHA Hojicha Specialty Store" POP-UP STORE HOHO HOJICHA Hojicha Specialty Store, popular for its authentic roasted tea aroma and deep flavor, will be holding a limited-time pop-up store at "JR Kyoto Isetan," a department store directly connected to Kyoto Station. The store will feature a wide lineup including the new "Gokujo Hoho Pudding," their No. 1 best-selling Hojicha Castella, and award-winning hojicha from the Japan Tea AWARD. ■ Location: JR Kyoto Isetan, B1F, in front of the East Entrance Promotion Area ■ Period: July 8, 2026 (Wed) - July 21, 2026 (Tue) ■ Business Hours: 10:00 AM - 8:00 PM *Subject to facility operating hours \【New Product】First appearance at this event! Hojicha pudding that can be stored at room temperature/ "Gokujo Hoho Pudding" Single item ¥781 (tax included) ■ Gokujo Hoho Pudding HOHO HOJICHA's new product, "Gokujo Hoho Pudding," makes its first appearance at this event! A smooth and rich hojicha pudding with a superb umami and rich aroma. Using high-quality gyokuro *roasted tea and a unique heating technology that allows for long-term storage at room temperature without preservatives, it achieves a powerful hojicha aroma and rich flavor that spreads from the first bite. Packaged in a cute bottle resembling a teapot, it's perfect as a treat for yourself or as a gift. Please try this unique product that you can't get anywhere else. * Tencha (碾茶) is the tea leaf used to make matcha. \Fluffy melt-in-your-mouth chocolate x hojicha sweets/ "Hoho Brownie" Single item ¥351 (tax included) / 4 pieces ¥1,401 (tax included) / 8 pieces ¥2,801 (tax included) ■ Hoho Brownie A luxurious baked confection made with abundant hojicha powder carefully selected by tea masters. Enjoy the fragrant aroma of hojicha and the deep umami of smooth chocolate, with a gentle texture that melts in your mouth. Individually wrapped for easy sharing, it's recommended for both personal enjoyment and as a gift. \HOHO's No. 1 Popular Item! Tencha Hojicha Sweets/ "P