Ueda Shokai Co., Ltd. (Head Office: Noboribetsu City, Hokkaido; President and CEO: Akihito Ueda) launched the YouTube program "PROJECT U Channel" on June 30, 2026, to clearly communicate the technology behind concrete products and the behind-the-scenes of manufacturing. A special website linked to the program has also been launched. The first episode features the development project for the pillars supporting the retractable roof of ES CON FIELD HOKKAIDO, showcasing the manufacturing challenge that brings together precast concrete technology. Special Website: https://www.ueda-gr.jp/recruit/projectu/ YouTube Page: https://www.youtube.com/@ProjectUch PROJECT U Channel Key Visual ■ Concrete Stories That Don't Fit the Mold. This channel aims to clearly communicate the development and manufacturing sites of concrete products, which are rarely seen, and the challenges faced by engineers who support infrastructure, to local communities and the next generation of manufacturing talent. Focusing on Ueda Shokai's "unconventional ideas" and "craftsmanship," the program will present in an accessible way the role of concrete in supporting daily life and cities, the ingenuity of its technology, and the manufacturing process. ■ Program Navigator Introduction The program navigator is Shinya Kono of the comedy duo "Oklahomah," who is active in various TV programs in Hokkaido. He will delve into the world of concrete from the viewer's perspective and clearly explain the appeal of Ueda Shokai's technology and manufacturing. ■ Episode 1 Video: The Development Secret of the Pillars Supporting the Retractable Roof of ES CON FIELD HOKKAIDO [mission 01] covers the development project for the pillars supporting the massive retractable roof of ES CON FIELD HOKKAIDO, which opened in 2023. The program features engineers from Ueda Shokai who were involved in the development, sharing their three and a half years of struggles and challenges in bringing together precast concrete technology. Video T