“Yokai Immersive Experience Exhibition,” produced by HITOHATA, INC. (Representative Director: Takeaki Higashiyama), has won Gold in the “Experiential & Immersive - Exhibition Experience” category at the international creative awards program MUSE Creative Awards 2026. The MUSE Creative Awards were established in 2015 by the U.S.-based International Awards Associate (IAA) to honor outstanding creative work worldwide in advertising, design, and digital media. Together, the MUSE Creative and Design Awards receive more than 10,000 entries annually from around the world, and “Yokai Immersive Experience Exhibition” was selected as a Gold Winner. The exhibition is described as the world’s first immersive, experiential digital art museum dedicated to Japanese yokai art. It combines cutting-edge visual technologies and three-dimensional modeling to immerse visitors in works inspired by Japan’s renowned yokai imagery, including “Hyakki Yagyo Emaki,” “Hyakumonogatari,” oni, tengu, kappa, and tsukumogami, as depicted by various artists from the Edo and Meiji periods and beyond. Born from ancient Japanese myths, folklore, and rich imagination, yokai have been loved across generations and around the world. The exhibition uses advanced digital technologies such as 3DCG, projection mapping, and holographic screens to dynamically animate the humorous figures found in yokai paintings and caricatures, while three-dimensional modeling recreates a vivid and realistic yokai world. With cooperation from Nishio City Iwase Bunko, Japan’s first museum of antiquarian books, and the Yokai Art Museum on Shodoshima, the exhibition also explains yokai culture, yokai paintings, caricatures, and yokai art, while tracing the cultural and historical links between yokai and contemporary pop culture. “Yokai Immersive Experience Exhibition” was held in Nagoya in the summer of 2025 and attracted more than 120,000 visitors. HITOHATA is also currently presenting “Ukiyoe Immersive Art Exhibition TOKYO” at Wa