Ichiroku Honpo Launches Renewed "Kurumiyu" Confectionery and Introduces PR Character "Kurunrun"

AI Summary (NQ-processed)

Ichiroku Co., Ltd. (Matsuyama City, Ehime Prefecture) will launch a renewed version of its "Kurumiyu" confectionery on April 20, 2026. This product, loved for 45 years since its 1981 release, features a revised pie crust, 1.3 times more homemade bean paste, and 1.5 times more walnuts (compared to previous version). A new PR character, "Kurunrun," will be introduced, and TV commercials will begin airing. The company aims to expand its sales channels nationwide from its current Ehime-centric focus, with a first-year sales target of 101 million yen (excluding tax). A limited-time "Trial Pack (2 pieces)" will also be available.