Loftwork Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Mitsuhiro Suwa) will host “Loftwork Conference 2026 Re:Creation: Creating Beyond AI’s Optimal Answers with Unexpected Collaborators” over three days from Tuesday, June 23 to Thursday, June 25, 2026, at the Loftwork Pier Building and FabCafe Tokyo in Dogenzaka, Shibuya. With the spread of generative AI, the cost of every kind of “making,” including planning, writing, visuals, and prototypes, has fallen significantly. At the same time, as everyone uses similar tools, asks similar questions, and arrives at similar answers, the value of companies and regions may become increasingly homogenized. The “Re:Creation” proposed by Loftwork at this conference does not mean creating something entirely new from scratch. It is a practice of reinterpreting existing assets, such as facilities, technologies, intellectual property, organizational culture, and local resources, through co-creation with unexpected others, and remaking them into new value and meaning. Loftwork has worked on many cross-disciplinary co-creation projects with companies, governments, universities, research institutions, creators, and local practitioners. Beyond solving problems, Loftwork has emphasized visualizing questions that have not yet been fully articulated in society and connecting them to new practices together with diverse people. This conference opens that stance to society and invites participants to think together about the questions needed for the coming era. In 2026, under the theme of how companies, cities, universities, and regions can cultivate competitive advantage and social value 10 years into the future through collaboration with people they have yet to encounter, the event will feature more than 10 talk sessions, exhibitions, and spaces for dialogue. Background: AI accelerates “optimization,” while uniqueness may be lost. AI can instantly interpret existing information and complex objectives, cooperate seamlessly with hum